KIKI WHISKY

BRIEF

Design new whisky product and build a prototype desktop & mobile e-commerce website.

role

UI / UX Design, Product Design, Branding

client

Myself / Solo Project

tools

Figma, Photoshop, Illustrator

Ideal customer is a man named Elias. Elias is in his early 40’s and is married with no children. He is a high school graduate and owns a small business. Elias lives in London, is very familiar with your product and has a small budget.

research

From researching competitor branding and design I found a lot of brands using a similar style; Natural dark / muted hues of beige, brown, navy and burgundy. Heavy typefaces in headings mixed with traditional serif paragraphs.

Checkout process on most sites was fairly straightforward. Found some of the sites to be a little clunky, perhaps designed to be easy to use. Some had an overwhelming number of links and amount of information.

KEY TAKEAWAYS

Strong branding and theme
Include a story page to share the vision and process.
Distillery imagery to help evoke trust and knowledge of the industry
Landscape photography of area company is based
Account option for loyal returning customers
Location service for price / shipping costs.

IDEA

I wanted to design a product that may entice a
new audience. To be innovative and modern.
To break out of the traditional but keep the
connection with it’s Scottish heritage.

To be simple, bold, unique
and captivating.

TASK FLOW

wireframe

Using the colours of the Scottish flag only, saturated slightly, to keep a theme throughout.

The contrast compliments the orange/amber hues of the whisky.

logo

The logo was designed to symbolise individuality, uniqueness and subtly resemble islands.
Bold, curvy font double stacked and rotated, encouraging the customer to pick up and turn the bottle.

In the very centre the Scottish flag is revealed.